Unit Economics Calculator

    Calculate LTV to CAC ratio

    $
    $
    months

    Formula

    LTV:CAC = Lifetime Value / Acquisition Cost

    A ratio of 3:1 or higher indicates healthy unit economics.

    Examples

    000 LTV, $500 CAC

    4:1 ratio — Excellent.

    Frequently Asked Questions

    About Unit Economics

    Calculate LTV to CAC ratio for unit economics.